Julia Restoin Roitfeld for H&M Conscious Exclusive 2016 Campaign

Julia Restoin Roitfeld for H&M Conscious Exclusive 2016 Campaign

Wednesday, April 6, 2016by Wendy Lam

Back in December you’ve got a sneak peek of the H&M Conscious Exclusive 2016 campaign featuring Julia Restoin Roitfeld. Now here’s the full campaign in collaboration with the Musée des Arts Décoratifs, located at the Palais du Lourve in Paris.

The collection was inspired by the museum’s collection of archival fashions. For this season’s Conscious Exclusive collection, the H&M team worked closely with the museum to deliver a glamorous line of modern red carpet clothing and accessories infused with tactile charm, a nostalgic aesthetic and a historical legacy. New to this year’s collection are three wedding dresses, one of which was lit with fibre optics to showcase the craftsmanship and design specially created by Paris-based Korean artist Tae Gong Kim. Seriously amazing!

The complete H&M Conscious Exclusive 2016 collection will be available in around 180 stores worldwide and online at hm.com beginning April 7th.

> Check out the H&M Conscious Exclusive 2016 Lookbook + Collection

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