Diesel Spring/Summer 2015 Campaign

Diesel’s new Spring/Summer 2015 campaign resounds a clear siren for love in the largest, most unconditional sense possible. Photographer Nick Knight captures Diesel’s campaign initiative, to create a powerful, positive new energy for the world, using beautiful images of models: Charlotte Free, Kiko Mizuhara, Winnie Harlow, Bruce, Sabrina, Gryphone O’Shea and Surren Senevirate showing attitudes of acceptance. Artistic Director Nicole Formichetti explains,

“It’s elevating yourself. Elevating your spirit. Whatever it takes, however you do it. Wherever you are.”
“There are so many crazy things happening now that you don’t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he’s rarely done – which is shoot people smiling. It feels spontaneous, like they are selfies and he’s just the one snapping the photo.”

More photos after the jump…

Credits:
Artistic Director – Nicola Formichetti
Creative Director – Jacob Wildschiødtz
Photographer – Nick Knight
Models – Charlotte Free, Kiko Mizuhara, Winnie Harlow, Bruce, Sabrina, Gryphone O’Shea, Surren Senevirate

Photos courtesy of Diesel