Lilly Pulitzer for Target

Lilly Pulitzer for Target

Wednesday, January 7, 2015 by Wendy Lam

Target announced its new design partner, Lilly Pulitzer, to create a limited edition collection of apparel, shoes and accessories for women and girls, home goods, outdoor entertaining accessories, beach gear, travel essentials, cosmetics and more. The collection will feature15 exclusive prints, which are original works of art, created by Lilly Pulitzer artists specifically for this collaboration bringing you 250 pieces of vibrant prints and patterns.

“Target is a design leader known for offering an unparalleled assortment of stylish, affordable products,” said Jane Schoenborn, vice president, creative communications, Lilly Pulitzer. “The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”

Available exclusively at all Target stores in the U.S. and Canada and on Target.com beginning April 19th. Do you like?

Check out the preview after the jump…

“This spring, we wanted to offer our guests a collection that embraced color, print and pattern in a bold, fresh way,” said Stacia Andersen, senior vice president, apparel and accessories, Target. “As we started to think about the perfect partner to collaborate with, Lilly Pulitzer was the clear choice given the brand’s inspiring heritage, authority with print and pattern and resort-chic aesthetic.”

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