Forever 21 launches its Pre-Fall 2014 back-to-school campaign feature model Taylor Hill along with a scholarship contest. The “Make a Statement” campaign with a focus on individuality and self-expression through dance. The scholarship contest gives shoppers an opportunity to upload their own dance video to YouTube or Instagram with the hashtag #F21StatementPiece and #F21xMe for an opportunity to win a $10,000 scholarship! The contest runs from July 18th through August 8th. More info here.
The pre-fall 2014 collection consists of printed button-ups and fitted skirts to must-have denim in a variety of new fits, and essential staples any wardrobe needs to create a one-of-a-kind personal style. The collection will be available in-stores and online beginning Friday, July 25th.
More photos and video after the jump…
The idea of self-expression is prevalent throughout the campaign, featuring a troop of dancers using movement to make a statement and display their uniqueness. As inspired individuals, we all have our different outlets – different ways to let loose, let our creativity run wild – and show the world who we are and who we’re meant to be. The Forever 21 shopper is not afraid of being their authentic selves, using the fashion as a means of expression; stepping out of the crowd, into the spotlight and owning their own style – a message that lies at the forefront of the campaign.
Categories: fashion forever 21 mens
Tags: forever 21Taylor Hill
