For the first time in Barbie history, her accessories have been produced from start to finish by the Coach design house. Her Barbie-sized accessories and clothing are exact replicas of the Coach items available for purchase by consumers. This is the first time Barbie’s accessories have actually been produced in the same way as the design house she’s collaborated with.
As a kick-off to the partnership, Coach is launching a global contest via Facebook involving 4 Coach mini Barbie bags. Starting 7/31, one week before the reveal of the doll on Coach and Barbie’s social channels on 8/7, the public will be able to vote online for which Coach handbag they think Barbie will choose! Winners will receive a Coach Barbie doll and a mini handbag gift set.
So fun! Loves it! Which mini Coach handbag would you choose for Barbie?
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