Joyrich x Baby-G

Casio Baby-G tapped LA streetwear brand, Joyrich as their newest designer collaboration. Joyrich, a label made famous for its own creative collaboration of Japanese street fashion mixed with the relaxed, carefree vibe of Los Angeles, lends a great vision and spirit to Baby-G’s collaboration portfolio with the BG6900JR-4 model.

The watch features a leopard band which pays homage to Joyrich’s panache for prints, the matte beige resin bracelet and gold dusted dial pops against a warm sun-kissed tan – another West and East Coast staple for the summer season. The Joyrich logo is emblazoned on the dial.

The BG6900JR-4 model will be available exclusively at Joyrich’s flagship store on Melrose in Los Angeles, CA and their online boutique joyrichstore.com during the month of June and at select Nordstrom, Bloomingdale’s and Macy’s stores in July for a retail of $110.

The watch features Baby-G’s signature functionality and shock resistance, 200 meter water resistant structure, an EL backlight, 48-city world time, three multi-function alarms, 1/100th second stopwatch, countdown timer, and 12/24 hour formats. This timepiece has everything that the fashion-forward maven needs to stay on-trend and on-time.