Denim & Supply Ralph Lauren Store in NYC

Last week I stopped by the first Denim & Supply Ralph Lauren store in NYC for a press preview and I felt like a kid in a candy store when I arrived. Each store spans more than 4,000 square feet and highlights a complete selection of men’s and women’s apparel, accessories and premium denim. The stores’ interiors is really cool, it is a reminiscent of an artist’s urban loft, featuring an open ceiling, brick walls, worn wooden floor, metal-framed windows and weathered doors. Polished aluminum spotlights and pendant lights illuminate the space, while black-and-white photography, vintage concert posters and distressed black leather furniture complete the factory atmosphere.

The brand offers a new approach to denim and sportswear, capturing the weathered character of vintage-inspired pieces and effortlessly styling them with an eclectic spirit. Earthy and bohemian with an emphasis on rugged individualism, Denim & Supply Ralph Lauren is a modern statement of free-spirited, down-to-earth style.

The Spring 2013 collection celebrates the expression of independence with clothing designed to infuse every adventure or cultural exploit with personal style. The collection features a bounty of authentic denim and classic patterns that pop up in unexpected places for the mix-and-match mark of the modern-day troubadour. Weathered and work-worn pieces are icons of rugged individualism and self-expression. Textural yet understated—this spring, the brand’s heritage is transformed through the eyes of experience and the vision of its beholder. The printed denim collection is a bold statement, turning elaborate patterns into the foundation of free-spirited looks. Feminine styles, like antique paisley, or strong graphics, like southwestern chevrons, add a new dimension to denim. Overall, the collection features a surge of color, from zardozi-inspired details to bohemian bright denim, for eclectic spring style.

Love D&S, really cool vibe. Check out the NYC store after the jump…