Blake Lively for Gucci Première Holiday Video

Gucci introduces a new fragrance, Gucci Première, conceived by Creative Director Frida Giannini. The fragrance was inspired by timeless Hollywood glamour and fronted by a modern icon – Blake Lively, this new fragrance is an invitation to embrace one’s own red carpet moment. The scent is a sophisticated wood and musk sensation. The flacon has the feel of a coveted prize. Around the neck of the elegant, gold flacon sits a medal, entwined with the House’s iconic horsebit. Above is a cap bearing the elegant signature: “Gucci Première”. Inside rests a resplendent, pale gold juice.

The print and TV campaign were both shot in the historic Sheats Goldstein Residence, one of Beverly Hills’s most famed and opulent locations with an unrivalled view across the city. Shot in February 2012 by Mert Alas and Marcus Piggott. Beautiful!

And here’s an exclusive holiday video from Gucci Fragrance featuring Blake Lively where she talks about her family holiday traditions, what she’s looking forward to most this season as well as her gifting ideas and suggestions.

More info after the jump…

Top notes: bergamot, orange blossom The fragrance opens with the luxury and exuberance of a vintage champagne. A burst of effervescent bergamot fused with feminine and celebratory orange blossom conveys the heady excitement of the red carpet entrance.

Heart notes: white flowers, musk At the scent’s core nestle the brilliant white flowers of an intense bouquet, laced with a magnetically sensual modern musk. The timeless allure of the leading lady, the perfect balance of sensuality and power, inspires a collective captured breath.

Base notes: leather, wood The fragrance’s warm and indulgent foundation rests in a beguiling cocktail of subtly smoky leather and creamy balsamic woods that epitomises absolute glamour.

Gucci Première Eau de Parfum line up:
Eau de Parfum 30ml $63.00
Eau de Parfum 50ml $87.00
Eau de Parfum 75ml $105.00
Body Lotion 200ml $52.00