Photos courtesy of H&M
Last night, the Maison Martin Margiela with H&M collection was celebrated at 5 Bleeker Street in New York City, the venue was amazing. The event was held across 9 floors at the venue at the historical building in the city’s financial district. Kanye West, Sarah Jessica Parker, Mena Suvari, Chace Crawford, Alan Cumming, Helena Christensen, Julianne Moore, Selma Blair, Doutzen Kroes, and Paul Reubens were some of the 1,000 guests that attended the magical party.
This year there was no fashion show but the collection was shown in an art and dance performance by choreographer Anne Teresa de Keersmaeker and through specially commissioned art installations by Noemi Goudal and Daniel Arsham. It was pretty amazing. And finally on the 9th floor, it was the pop-up shop! The collection is releasing on November 15th in around 250 H&M stores worldwide and online (see full collection and prices here). If you can’t wait, there’s a ton of products on eBay already (see below for listings).
More photos from the event to come! Check out the video recap after the jump…
Update 10.26: Check out my event recap from the MMM x H&M launch party in NYC here.