Brad Pitt for CHANEL No.5

Brad Pitt for CHANEL No.5

Monday, October 15, 2012 by Wendy Lam


Photos courtesy of Chanel

Chanel just released its Chanel No.5 ad campaign featuring for the first time, the perspective of a man – Brad Pitt. Very unexpected but an ideal man for this campaign I think. Do you like the idea of a man for a woman’s fragrance? I mean, we do try to smell good for them most of the time right?

For many, CHANEL N°5 is an icon. For others, the best-selling fragrance evokes the eternal woman. For Joe Wright, the director of the new advertising campaign for N°5, the scent is “a phenomenon that continues to invent and reinvent itself.” Case in point: the unexpected decision to sign Brad Pitt as the face of N°5. The actor follows in the footsteps of Coco Chanel, Marilyn Monroe, Catherine Deneuve, Lauren Hutton, Nicole Kidman and Audrey Tautou, and represents a first in the world of women’s fragrance, just as N°5 marked a first in 1921 with its radical and intoxicating mix of 80 ingredients.

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