ICB by Prabal Gurung Fall 2012 Ad Campaign

Photos courtesy of ICB

Prabal Gurung (Chief Designer) relaunches the ICB collection for Fall 2012, the ad campaign features models Katryn Kruger and Laura Kampman styled by Tiina Lakkonnen and photographed by Sebastian Kim. “The ICB girl is confident, intelligent and has an astute sense of the world. Her strength and confidence is captured through the collection’s bold use of color, print and strong, tailored pieces.”

The concept of the campaign was to place the ICB girl in her element, in front of a huge, graphic and exciting work of art in a gallery or modern art museum. Modern art is inextricably linked with New York City, the home of the ICB girl, and she is drawn to its strength and hope as it reminds her of life’s endless possibilities and the confidence necessary to make things happen. The artwork was custom made under the creative direction of Melissa Jones of DTE in collaboration with chief designer, Prabal Gurung.

Looking good!