Photography: Josh Olins
I haven’t been so excited about adidas Originals since the Stella McCartney and Jeremy Scott collaborations, now I have a new obsession! Celebrating the London 2012 Summer Olympic Games, adidas Originals teams up with New York retailer Opening Ceremony, to reinterpret iconic silhouettes of the sports and lifestyle brand and create a premium capsule collection. The campaign features models Xiao Wen Ju, Camille Rowe, Jordan Torres, and Shane Gibson. How fun is this collection?
The Autumn/Winter 2012 collection draws inspiration on the prints, shapes and silhouettes of ’90s sportswear, each piece stands on its own as a stylish ode to Olympic sport. The collection combines sartorial elements of swim and cycling with a street attitude, most of the collection is unisex- even the shoes. Footwear features unisex jelly sandals and printed neoprene water-socks, the classic Samba trainer, as well as a bold new BMX-style high-top sneaker with discreet printed sole. The line comprises 70 apparel pieces and 20 footwear styles for both men and women, ranging from $75 to $630 for apparel pieces and from $140 to $275 for footwear styles.
The first adidas Originals by Opening Ceremony capsule collection will roll out globally to selected fashion accounts as well as adidas Originals and Opening Ceremony stores in July and August 2012. I can’t wait to get my hands on it!! Do you like?
For women, the style brief is tight and bright. Sleek body-con dresses in printed neoprene hug curves, while bike shorts with decorative zippers add a sport-inflected edge. A neoprene halter top with trompe l’oeil collar shows plenty of skin; pleated nylon mini-skirts are edged in a reflective fabric for dramatic effect; and a dry-swim spandex peplum dress injects a dose of chic.