L’Oréal Paris 2012 Collections

L’Oréal Paris 2012 Collections

Wednesday, April 18, 2012 by Wendy Lam

L’Oréal Paris Colour Riche Nail

For all the beauty addicts out there, myself included, here’s a small selection of L’Oréal Paris’ latest launches for 2012. Of course there are more but these are the particular products that I’m mainly interested in. My favorite mascara is still the L’Oréal Paris Volumnious Carbon Black Mascara, it is simply the best and affordable and I do love their nail polish collection as well. Check out the new collections and take your pick, available at www.lorealparis.com.

Also, L’Oréal Paris recently launched La Sélection – the brand’s first-ever digital magazine dedicated to all things color. The introductory issue includes five feature articles. You can explore the entire Colour Riche Nail collection on the Interactive Colour Map. Vote for your favorite and see which shades your friends and other women across the country are loving at the moment and more. Check it out here.

More info after the jump…

L’Oréal Paris Colour Riche Nail (pictured above)
Color addicts everywhere can rejoice as L’Oréal Paris’ Colour Riche family makes its nail debut. New L’Oréal Paris Colour Riche Nail delivers pure, rich coverage, high-wattage shine and rare color intensity. Each of the 42 prestige-inspired shades falls into one of four unique mood families: Trend Setter (six shades that will be updated every six months), Iconic Muse, Femme Fatale and Hopeless Romantic. Developed to suit every woman’s possible mood, personality and desire, the collection offers everything from classics like pink and peach to fashion-forward denims and neons. Developed with durable film-forming polymers, Colour Riche keeps nails strong and healthy coat after coat, while also providing maximum coverage and 10 days of hold. Price: $5.99

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L’Oréal Paris Infallible Le Gloss 8HR
L’Oréal Paris’ award-winning Infallible Never Fail Lip Gloss now has an upgraded formula as well as four new, sultry shades, making it the most long-wearing and comfortable lip gloss yet. Infallible Lip Gloss 8HR promises 33% longer wear with the addition of a new polymer that extends wear while reducing the level of stickiness for improved comfort. The formula features Lip-Infusing Emollients, including Marine Collagen, that wrap the lips in comfort, leaving them feeling ultra soft and moisturized, while providing beautiful color pigment. Available in 20 clean and lustrous shades, including four brand new shades. Price: $9.99

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L’Oréal Paris Colour Riche Balm
This new tinted lip balm delivers care and comfort to lips while providing the shine and sheer color that women crave. Thanks to its nurturing formula with Shea butter, Argan Oil, Vitamin E, Rose Canina Oil and SPF 15, Colour Riche Balm delivers eight hours of continuous hydration.  Lips feel soft and supple all day long and conditioned for up to 2.5 hours after the balm is removed. Available in eight wearable shades, Colour Riche Balm leaves lips with a healthy hint of beautiful color. Price: $7.95


L’Oréal Paris Voluminous Smoldering Eyeliner
L’Oréal Paris takes the century-old secret of kajal and modernizes it with Voluminous Smoldering Eyeliner – the first true kajal-inspired eyeliner at mass. The secret to the smoldering end look lies in the conal shape of the eye-to-use pencil and the rich intensity of the pigment. Allowing for effortless contouring and shaping of the eyes, Voluminous Smoldering Eyeliner delivers dramatic definition to take eyes from everyday to exotic. Shades include: Black, Brown and Grey. Each comes with a custom sharpener that preserves the conal pencil tip for optimal contouring. Price: $8.95


L’Oréal Paris Youth Code Dark Spot Correcting & Illuminating Serum Corrector
This innovative new serum harnesses a blend of powerful actives – Vitamins B3 and CG, Pro-Cysteine, Recoverine (aka Chestnut Seed Extract) and HEPES (Hydroxyethylpiperazine Ethane Sulfonic Acid) – to correct dark spots from within and reveal even, luminous skin.  Knowing that dark spots and skin luminosity are universal skincare concerns for women of all skin tones and ethnicities, the breakthrough Youth Code Dark Spot Correcting & Illuminating Serum Corrector combines skin brightening ingredients and antioxidants that  fade dark spots, post-acne marks, age spots and traces of visual sun damage. Derived from L’Oréal Paris’ extensive research and advancements in gene science, the formula is specifically designed to act on the biological function to correct dark spots from within the skin by limiting pigment synthesis and accelerating the reduction of dark pigmented cells. The result is smoother, more even toned skin that recaptures the luminosity of young skin. In fact, women saw more even, luminous skin in just 4 weeks. Price: $24.99

L’Oréal Paris Magic Lumi Primer
L’Oréal Paris brings a new level of luminosity to the mass market with the launch of the Magic Lumi collection. Formulated with unique Liquid Light technology, the products are designed to blend into skin for a subtle glow and flawless complexion. The Magic Lumi Primer smoothes skin texture and provides a perfect canvas for makeup application. It can be mixed with foundation or worn alone to simply give skin a fresh, dewy look. The universal shade works on all skin tones and textures and adds an instant layer of luminosity. Price: $12.95


L’Oréal Paris True Match Super-Blendable Makeup – 14 NEW & IMPROVED Shades
L’Oréal Paris, the pioneer in bringing shade-matching technology to the mass foundation category, is proud to introduce nine new and five reformulated shades of the cult-favorite True Match Super-Blendable Makeup. After seven years of extensive research, collecting skin tone and texture data from thousands of women representing 57 different countries, L’Oréal Paris developed these new global-inspired shades so that now, more than ever, there is truly a perfect shade for all women. True Match Super-Blendable Makeup now offers a range of 33 lab-developed foundations (in levels 1 to 10) that represent the universe of skin color and are guaranteed to match 100% of all skin tones.  The foundation’s beloved texture blends seamlessly, mimicking skin’s texture to provide a flawless canvas. Price: $10.95


L’Oréal Paris Sublime Sun Collection
Formulated with an advanced photostable patented UV filter system, powerful antioxidants and luxurious ultra-lightweight textures, L’Oréal Paris Sublime Sun offers a complete range of protection against the sun’s damaging rays that meets the new FDA monograph guidelines and provides UVA/UVB broad-spectrum protection. As the very first complete sun care line introduced by L’Oréal Paris, this collection is infused with multi-action antioxidants for protection against free radicals and features an exclusive patented UV filter system to deliver longer-lasting protection against UVB rays. Ingredients include Vitamin E to combat oxidative stress on the skin’s surface, while white grape seed provides deeper protection below the surface of skin that’s under UV exposure.  The combination of these anti-oxidants enhances the protective benefits of sunscreen to keep skin healthy and youthful-looking.
The Sublime Sun Collection includes the following:
·  Sublime Sun Liquid Silk Sunshield for Face SPF 50+, $10.99
·  Sublime Sun Lotion SPF 50+, $10.99
·  Sublime Sun Lotion SPF 30, $9.99
·  Sublime Sun Crystal Clear Mist Spray SPF 50+,$10.99
·  Sublime Sun Crystal Clear Mist Spray SPF 30, $9.99
·  Sublime Sun Hydra Lotion Spray SPF 50+, $10.99
·  Sublime Sun Hydra Lotion Spray SPF 30, $9.99

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