Mosley Tribes Summer 2012 Campaign

Photos courtesy of Mosley Tribes

Mosley Tribes‘ newly re-designed website went live today featuring a fresh new look and tells the brand story through four unique individuals that all call the city of Los Angeles, home. The four individuals are also featured in its Summer 2012 campaign wearing frames photographed in the environment that inspired them.

The WESTSIDE captures the laidback active lifestyle; MID-WILSHIRE embodies a place of imagination; HOLLYWOOD is not only home to the Mosley Tribes headquarters, but also a definitive source of inspiration that continues to drive the brand; DOWNTOWN is an area that is constantly changing and it lends a sense of discoverability. These four distinct locations epitomize the different aspects of Los Angeles and embody what makes it a exceptional place to live.

Peep below for more pics and info…

DIANIA: A true Los Angeles native, Dianne Garcia is a fashion stylist who crosses the bridge between high fashion and street style. At 23, Dianne has worked with many recognizable names and collaborated with artists and photographers. Her work has been seen in international fashion magazines as well as exhibited at New Image Gallery in West Hollywood, California.

JUN: At the young age of twenty-two, tattooist, illustrator and painter, Jun Cha, is as authentic as they come. Cha is a unique character, continually adding to a vast body of work that is worlds apart from your average tattoo artist. He was raised in Los Angeles, where the heart of creative and cultural diversity served as inspiration and guidance in his journey to becoming a recognized artist.

VICTOR: Originally out of Panorama City, Victor Garibay moved to Southgate, Los Angeles when he was 16. Skating has always been a passion and lifestyle for him. Thriving on originality, Garibay skates in locations that no one else can even fathom and brings a different, fresh and unpredictable perspective to skateboarding world.

INDIO: Both music and entertainment played an influential role in Indio Downey’s upbringing. With a Hollywood heritage that runs generations deep, Indio is a natural talent destined to be reckoned with. Raised on the Westside of Los Angeles, he brings the laid back environment of the beach to his sound and personal style.