David Beckham for H&M Ad Campaign

Wednesday, January 4, 2012 by Wendy Lam


Photo courtesy of H&M

I was literally just telling my friend about the David Beckham for H&M collaboration yesterday and today images of the ad campaign has released. Drooling! The ultimate eye candy, how hot is Beckham?! Ah! The collaboration is an ongoing collection, so you’ll be able to wear “Beckham” for awhile ha.

According to the press release, the “first collection introduces nine underwear styles for men which will go on to form the products of the long-term unique partnership between David Beckham and H&M. Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century. Available from February 2, 2012 in 1,800 H&M stores worldwide as well as on-line (where available).”

Check out the product pics after the jump…

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Categories: celebrities fashion h&m mens

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