Beyoncé Pulse Fragrance Launch Event

Beyoncé Pulse Fragrance Launch Event

Thursday, September 29, 2011 by Wendy Lam


Photos by YM

Last week I attended Beyoncé and Coty Beauty’s launch event for the new fragrance, PULSE, at the PH-D at Dream Downtown. Mama-to-be Beyoncé looked super radiant and gorgeous in a matching sequin blazer and mini dress from Roberto Cavalli and Christian Louboutin pumps, you can hardly tell she’s pregnant. How amazing does she look?! Since the fragrance is blue, the event was all decked out in blue and purple lights and blue cocktails, it was all blue everything, really pretty. The PULSE campaign was styled by Joe Zee, you can watch the official video here. She looks soooo HOT! Bey’s sister Solange came to support and was DJing for the after party, super cute party. Love Dream Downtown and the event was fabulous!


Top Notes: Pear Blossom, Blue Curacao Accord, Frosted Bergamot.
Middle Notes: Bluebird Orchid, Delicate Peony, Midnight Blooming Jasmine.
Base Notes: Madagascar Vanilla Infusion, Intoxicating Musk, Precious Woods.


DJ Harley Viera-Newton


Jacqui (Nicole Miller) and Me


Steve Mormoris (SVP of Global Marketing, Coty Beauty) and Beyoncé


Solange Knowles DJ’ed for the after party…


Outfit: H&M Black Lace Dress, Theyskens’ Theory Ankle Strap Wedge, Balenciaga First Bag, Altuzarra Neon Green Double Tube Belt

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