H&M WaterAid Collection 2011

Monday, April 11, 2011 by Wendy Lam


Photos courtesy of H&M

Every summer H&M launches a collection with the international charity WaterAid to help raise money for the world’s poorest people to gain access to safe water, sanitation and improving hygiene. 10% of the proceeds from the sale of the collection are donated to WaterAid, “so far H&M’s support have helped more than 110,000 poor people.” Last month I stopped by the showroom and spotted a few pieces from the collection which includes a women’s jumpsuit, water bottles, beach chair, blanket and men’s espadrille flats- all of which are decked out in blue prints. I’m sure there are more to the collection but here’s just a quick sneak peek at what to expect. The collection hits stores the first week in May.

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Categories: fashion h&m

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