Eminem to Star in Brisk Claymation Super Bowl Ad

Photo courtesy of Brisk

Finally I’m able to announce that Eminem will be starring in the Brisk Claymation Super Bowl ad spot on Sunday, February 6th during the first quarter of the big game on Fox. I was so excited to hear about the partnership at the Brisk 25 summit, since I’m a huge fan of Eminem! This is crazy since it’s Eminem’s first commercial, everyone knows in the industry he’s very selective and I can’t wait to see the spot!

Eminem was given creative freedom to help develop the idea and the script for the spot. He decided to work with Brisk because he was intrigued by stop motion animation and the opportunity to have creative input. This marks an ongoing partnership, which only starts with the co-creation of the Super Bowl ad spot. He’s doing more than just an ad for Brisk, there’s also a music program they’re working together on too. Excited!!!!

The behind-the-scenes look at the Eminem clay model looks insane right? Be sure to tune in, I know I will for sure!

UPDATE 02.07.2011: Check out Eminem’s Brisk Claymation Super Bowl 2011 Commercial here!