For those that follow me on Twitter already saw a sneak peek of the MAC Wonder Woman collection pop-up store in Soho, I was there yesterday for a press preview. It’s the brand’s first-ever pop-up store and what better way to start with a “BANG!” The pop-up store looks amazing, there were Wonder Woman models on hand beautified in MAC Wonder Woman make-up, getup and jewelry was made by nOir Jewelry! I loved everything about it, there were old comic books and cut-outs of Wonder Woman comic book cloud action words like “POW” and “BANG”. The pop-up store is now selling the highly anticipated Wonder Woman collection, which is two weeks prior to the rest of the country and the pop-up will stay through April! Get more than your dose of Amazonian beauty as all MAC products will be available for purchase in the Pop-up store with the exception of PRO products.
Additionally, MAC has partnered with foursquare for a MAC Wonder Women program to win one of the exclusive custom-made M·A·C Wonder Woman POW-ring. The program will be in seven countries starting February 8th, 2011, see below for all details on the program.
MAC Wonder Woman Pop-Up Store
109 Spring Street, Soho NYC
Open now through April 2011
MAC Wonder Women x foursquare
Wonder Woman will travel the globe, in her ultra chic invisible jet, visiting select M·A·C stores to leave gifts for her army of fans. M?A?C addicts and Wonder Woman fans can keep track of her whereabouts on M·A·C’s Facebook page via a dedicated Wonder Woman tab. The Wonder Woman tab will feature details of the foursquare program, including a schedule of participating stores and countries.
Upon checking in at one of the participating M·A·C locations, customers will receive a message on their mobile device which, they will present to a M·A·C makeup artist as their official check in. In turn, the artist will provide the customer with a page of limited-edition Wonder Woman stickers. Select stickers will reveal a winner message (approximately 30 winners per store) and an exclusive custom-made M·A·C Wonder Woman POW-ring will be sent directly to the winner.
Participating countries and cities include:
United States (New York, Atlanta, Houston, Los Angeles)
Australia (Melbourne, Sydney)
Malaysia (Kuala Lumpur)
UK (London, Liverpool)
France (Lyon, Paris)