Lady Gaga x Polaroid Grey Label Announced

Lady Gaga x Polaroid Grey Label Announced

Friday, January 7, 2011 by Wendy Lam


Photos courtesy of Polaroid

Sorry for the lack of posts, I’ve been busy in Florence but posts will be coming soon! I’ve been anticipating to see what the Lady Gaga x Polaroid Grey Label since I posted the news on Tuesday! I got the images and press release in my inbox and as usual Gaga doesn’t disappoint, of course it’s products out of the ordinary…at least one is!

Polaroid Grey Label is an original line of products co-designed with Lady Gaga, the inaugural Polaroid Grey Label line includes the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses. Seriously…camera glasses, umm that I definitely need to try out! How crazy would it be if you’re walking around rockin’ those camera sunglasses, snapping pics away?! I fxxking LOVE GAGA!

“I consider myself to be a visionary, not just a songwriter and a singer. I am an artist,” said Lady Gaga, Polaroid’s Creative Director. “I brought my vision and love of fashion, technology and obsession with the future into all of my work with Polaroid.”

More pics of the products, info and video of Gaga at CES after the jump…


GL20 Camera Glasses
• Merges Fashion With Photography: Never before has the world seen fashion, photography and technology come together in one, singular product.
• Tells Your Story to the World: Users can instantly capture or upload photos with the built-in camera and then display the images on the glasses’ LCD screens for others to see.
• Expresses True Artistry and Originality: Only Lady Gaga could create a hybrid that’s part fashion statement, part revolutionary technology and part tool for self-expression.
The GL20 Camera Glasses will be available later this year, at a price to be announced.

GL30 Instant Digital Camera
• Brings the Polaroid Instant Experience to Life: Introducing a new generation to the joy of instant photography, the GL30 uses next generation ZINK Zero Ink Technology from ZINK Imaging.
• Fuses the Digital and Physical Worlds: Featuring the benefits of a digital camera, instant photo printer and digital display, the GL30 is a creative tool that delivers the best of the digital and physical worlds.
• Pays Tribute to Polaroid’s Legacy: Reminiscent of Polaroid cameras of the past, the GL30 is clearly a significant departure from a typical camera. Designed for longevity, the GL30 is not only for the future, it’s an object of desire. Users can select from a number of filters and borders to create truly original images that instantly fit in the palm of your hand.
The GL30 Instant Digital Camera will be available later this year, at a price to be announced.


GL10 Instant Mobile Printer
• Advanced Technology: The newest instant printing experience begins with the embedded dye-crystal ZINK® Zero Ink® Technology from ZINK Imaging. Patented ZINK Paper™ is an advanced composite material with cyan, yellow, and magenta dye crystals embedded inside. Before printing, the embedded dye crystals are clear, so ZINK Paper®, looks like regular white photo paper. The GL10 Instant Mobile Printer uses heat to activate and colorize these crystals.
• Superb Print Quality: The GL10 Instant Mobile Printer uses ZINK’s second-generation thermal technology, delivering image quality that rivals a photo-lab. Prints emerge fully developed and protected by a smudge-proof, water-resistant coating.
• Aesthetically Pleasing and Environmentally Responsible: Designed for both form and function for use both in the present and future. ZINK technology requires no messy ribbons, toner or inkjet cartridges.
The GL10 Instant Mobile Printer will be available in May 2011 (US $149.99 MSRP). ZINK 3×4” Paper will be available in May 2011 at a price to be announced.

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