American Apparel Releases 12 New Nail Polish Colors

Wednesday, November 11, 2010 by Wendy Lam

American Apparel releases 12 new colors to its nail polish collection, the new shades take inspiration from both Angeleno and global culture, reflecting the ubiquitous nature of the T-shirt on which American Apparel built its brand. Colors include: Echo Park, a new shade of concrete grey, and MacArthur Park, a muted mossy yellow, both reference neighborhoods where the company first opened stores and where many of its employees live. Others, like Trenchcoat and Army Jacket, are nods to iconic garments and their evocative, eponymous tones. There’s a total of 48 colors available in the nail polish collection, each bottle is priced at $6. The nail polish is DBP, toluene and formaldehyde-free. Great stocking stuffers, I love nail polish so I’m looking forward to trying some of these new colors!

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