As I mentioned before, HP announced today their exciting partnership with the new Sex and the City 2 movie. The much anticipated Sex and the City 2, will feature HP’s hot spring line-up of new products, including: HP Mini 210 Vivienne Tam Edition, HP TouchSmart PCs and HP TouchSmart tm2 notebook PCs.
HP is no stranger to fashion, coming off a recent successful partnership with Project Runway, and digital clutch debut from designer Vivienne Tam, the Sex and the City 2 collaboration is a natural fit. According to the press release, Sarah Jessica Parker, will be showcased as the “achiever” in the next global “PC is Personal Again” commercial from HP, which is part of the company’s campaign to demonstrate how technology has become truly personal and relevant. The commercial features Parker as herself – a sophisticated, energetic woman who uses an HP computer to manage the multifarious roles she is playing in life, from mother to designer to movie producer, with endless style.
Leading up to the highly anticipated film debut, HP will be hosting a series of global events to showcase its spring collection and celebrate tech couture with Sex and the City enthusiasts. This includes a combination of the “Computer Is Personal Again” commercial; local pre-screenings of Sex and the City 2; in-store events and window displays; exclusive VIP parties; interactive web experiences; online sweepstakes; and, a “Trunk Tour” to visit fashion fairs, shows and events in top markets across the Americas. Stay tuned for more news on this…
Sex and the City 2 premieres in US theatres on Thursday, May 27th! Are you excited yet? Check out the HP exclusive trailer after the jump…
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