Dream Out Loud by Selena Gomez for Kmart

Monday, April 5, 2010 by Wendy Lam

17-year-old star, Selena Gomez is launching a clothing line called Dream Out Loud with Kmart. Smart move since the teen/juniors business is a big business, think Avril Lavigne for Kohl’s, Miley Cyrus for Wal-Mart, Taylor Swift for l.e.i. and Mary-Kate and Ashley Olsen for JCPenney. According to WWD, Dream Out Loud is scheduled to launch in time for back-to-school and reflects who she is, which, in her words, is “the whole Texan cowgirl meets the glam Boho chic of Hollywood.” The collection consists of black jersey blazers, studded skinny belts, gray boyfriend cardigans, purple fringed ultrasuede purses and cream tanks attached to purple floral-printed polyester chiffon skirts and accessorized with wood charm necklaces. Looks cute and casual, are you looking forward to the release?

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Categories: celebrities fashion

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8 thoughts on “Dream Out Loud by Selena Gomez for Kmart

  1. Very smart move for her. She appeals to teen crowds, therefore her stuff reflects that. Im sure it will bring in nice business for her. Good luck Selena!

  2. I’ve got this feeling that you can buy things like this in every single H&M in the Divided section… Honestly, nothing to special.

  3. price points are going to be way lower than h&m tho im sure. there are also more kmarts than h & m’s therefore more reach to a less fashion conscious customer. smart move. looks adorable!

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