Sonia Rykiel pour H&M Spring 2010 Collection Preview

Sonia Rykiel pour H&M Spring 2010 Collection Preview

TGIF, I saved the best post for last! On Tuesday I posted a behind-the-scenes video of the Sonia Rykiel pour H&M spring 2010 knitwear collection, Avanti now has a preview of the products. Thanks to reader Mika for tipping me, we now see additional products we haven’t seen yet! The collection features an iconic knitwear collection for women and girls (1.5 to 8 years old) accompanied by playful accessories. The collection is so fun, filled with bright pink and yellow along with black and white pieces and sparkling rhinestones to glam things up. There’s definitely a few pieces I’m eying already, the collection will be launched in around 250 H&M stores on February 20, 2010.

> Sonia Rykiel pour H&M Spring 2010 Ad Campaign
> Sonia Rykiel pour H&M Spring 2010 Look Book

More pics after the jump…

Sonia Rykiel pour H&M Spring 2010 Collection Preview

Sonia Rykiel pour H&M Spring 2010 Collection Preview

Sonia Rykiel pour H&M Spring 2010 Collection Preview

Sonia Rykiel pour H&M Spring 2010 Collection Preview

Sonia Rykiel pour H&M Spring 2010 Collection Preview

Sonia Rykiel pour H&M Spring 2010 Collection Preview

Sonia Rykiel pour H&M Spring 2010 Collection Preview

Sonia Rykiel pour H&M Spring 2010 Collection Preview

Sonia Rykiel pour H&M Spring 2010 Collection Preview

Sonia Rykiel pour H&M Spring 2010 Collection Preview

More pics on the next page…



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  1. Fantastic! Clothes that make me smile…

  2. I totally want that pink or black knit wear jacket and the pins.

  3. One of my faves because she stays true to her true designs!

  4. yeah, its not dumbed down for the masses

  5. love it! I have a feeling those wedges will be like my sneakers this spring/summer. can’t wait!

  6. I see them all on clearance rack like the lingerie.

  7. Is this the actual new guest collection or are they going to do another one… I feel like men got shafted on this one.

  8. from Jimmy Choo to this !! i’m so not gonna buy any of this

  9. I think the only thing I would actually wear are the shoes.

  10. I have to have those bangles!!! do they sell stuff online? We are stationed overseas without access to a H&M

  11. woaw! I can already feel spring! so colourful, so nice, so rykiel… can’t wait, I want everything!!! :-)

  12. oh wow, these look pretty cute! the lingerie collection didnt do good here at all, the stuff is still in the shops on double sale, but nobody is buying it the left overs..how is it in usa?

  13. Oh god, this is truly horrendous and looks worse every time I see it! The fabrics, the quality, the designs and the colours won’t look expensive or flattering on a majority of shapes and sizes. I’m would like to pick up a piece, but this time round, the designs are just not as exciting as they were for the lingerie collection.

  14. This collection is way more interesting than the lingerie one.

    I’m going to try to get my hands on the rosette dress, the rosette sweater, the striped stockings and the headband.

  15. OHH!
    I love the black platform shoes of this collection!
    I’ve dedicated a while post on my blog on these….

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