Collection by Forever 21

Photos courtesy of Forever 21

On the heels of Boutique by Forever 21, the retailer launched a new new in-house designed line, called Collection. According the press release, Collection was developed to fill a void in this economic downturn, the line will provide the modern, career-minded woman with higher quality fabrics and construction at a great value, and allow her to bring high-fashion trends to her everyday and workplace attire.

The line will offer a full assortment of apparel including dresses, woven and knit tops, sweaters, bottoms, accessories and shoes. More focus will be given to quality fabrication, including garments made of 100% silk chiffon and CDC, premium and fashion denims, high quality suiting fabrics, real suede, and silk/cotton blend voiles. Collection will be priced about 20-25% higher than the Forever 21 price point. My pick is this Embellished Shoulder Top ($34.80), I like the sequin and bead embellished shoulders with hanging chain accents. New items arrive in stores and online twice a month, shop on.

More pics after the jump…









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  1. Wow another collection? Also, I don’t think I could wear many of those outfits to work…

    Anyway, some of their stuff on the site is kinda cute. Hopefully F21 actually steps up their construction quality.

  2. it looks like the same stuff only in black or shiny material…shrug

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