Nathalie Rykiel, President and Artistic Director at Sonia Rykiel and Margareta van den Bosch, Creative Advisor at H&M
Photographer: Matthieu Salving and Mattias Bardå
EXCITING NEWS, H&M has tapped Sonia Rykiel‘s president and artistic director Nathalie Rykiel to be the next guest designer for winter 2009 and spring 2010. This is great news following Matthew Williamson and the upcoming Jimmy Choo collaborations, “this marks the first time that H&M has extended its designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009. The collection will be launched in 1,500 H&M stores worldwide and at the same time, Sonia Rykiel will make this lingerie collection available in Sonia Rykiel’s major boutiques around the world – another first for H&M.”
The collaboration doesn’t stop in December, “a second collaboration for spring 2010, featuring an iconic knitwear collection for women and girls (1.5 to 8 years old) accompanied by playful accessories. This second collection will be launched in around 250 H&M stores on February 20, 2010.” Unlike the Jimmy Choo for H&M collection, this collaboration works the same way as the Matthew Williamson one, two collections and two release dates. Lots of “first times” for H&M this year, I’m so happy! Can’t wait, stay tuned for more info forthcoming…
“It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. The knitwear collection is perfect for welcoming a colourful new season,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel.
“Sonia Rykiel is a true fashion icon who invented a signature style around femininity, Parisian chic and modernity – as well as functional, comfortable, wearable clothes. She has an attitude that inspires admiration among women of all ages around the world. We loved the joyful chic of Sonia Rykiel’s 40th anniversary runway show – and in that spirit this collection is all about revelling in great lingerie for its own sake. This is a totally modern, new kind of lingerie look, and when we started to work together with Rykiel on it, we just couldn’t stop,” says H&M creative advisor Margareta van den Bosch. “It’s a wonderful highlight for our main collection.”