Most of you guys already know that Erin Wasson is showing her spring 2010 RVCA collection at Bryant Park Tent, besides that she is launching a costume jewelry collection with with jeweler Pascal Mouawad called LowLuv. According to WWD, “the collection is inspired by the Southwestern desert and features 25 styles, including rings, necklaces and bangles in base metal plated in gold or silver. Prices for the line range from $40 to $200 at select retailers that also carry Wasson’s RVCA apparel.” The collection debuts at her RVCA runway show on September 11th.
“I really felt like it was time to open up LowLuv to the customer who’s been lusting after the expensive stuff but could never afford it,” Wasson said. “That’s my girl. She’s the girl who wears Erin Wasson x RVCA and I wanted to make LowLuv attainable for her, too.”