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Balenciaga to Launch Fragrance

Sunday, October 12, 2008 by Wendy Lam

According to Street Insider, Balenciaga has signed a deal with Coty Inc. to create, develop and distribute a series of fragrance lines under the Balenciaga name. “Effective immediately, the partnership will renew the Balenciaga brand in keeping with its fragrance heritage, which first started in 1946 with the launch of the famous “Le Dix”.” Stay tuned for more info forthcoming…

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Categories: beauty

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