Today, in New York, Jordan Brand officially unveiled the Air Jordan XX3, the high anticipated 23rd iteration of the worlds most respected and innovative basketball shoe. On hand were master designer Tinker Hatfield, Jordan Footwear Director Gentry Humphrey, Jordan Brand Manager Roman Vega and Nike’s VP of Corporate Responsibility Hannah Jones. Each of the four had a moment to share about the AJXX3 but it was the master chief Tinker Hatfield who unveiled the AJXX3 to a select group of journalists from the sneaker bloggers and all the way to design magazines. What’s interesting about this Air Jordan is that it was designed from the ground up including new machines that were created just to make this shoe. Another interesting aspect is that this is the first high performance basketball sneaker that takes the environment into account. With out creating a completely ‘green’ sneaker, the Air Jordan 23 has done everything possible to create less waste and use none toxic materials with out giving up performance. With the AJXX3 being the landmark sustainable sneaker, Nike will continue to use the Considered ethos in all their upcoming products. This is truly the most innovative Air Jordan and sneaker ever, but will it be the last numbered Air Jordan?
Take a look at the sneakers below…
Air Jordan XX3 – White Titanium-University Blue – 01-25-2008
Air Jordan XX3 – White Black-Varsity Red – 2-16-2008
Air Jordan XX3 – Black Varsity Red- Stealth – 2-23-2008
In 1985, the entire world stood on its ear with the release of the AIR JORDAN—a white, red and black fashion statement that revolutionized the athletic footwear industry. Much like Michael Jordan in his rookie season, the original AIR JORDAN was the beginning of something legendary. From Rucker Park to Park Avenue, from Hollywood to Wall Street, the AIR JORDAN sneaker has consistently been the most sought after athletic luxury basketball shoe. Sneaker enthusiasts have credited the shoe as the impetus behind “sneakerhead” collectible market. Twenty-three shoes later, the Jordan Brand introduces a product truly worthy of being called the “Greatest Basketball Shoe Ever,” the AIR JORDAN XX3, is poised to tilt the world once again.
For each iteration of AIR JORDANs created, inspiration is everything. The F-22 stealth fighter jet served as inspiration for the XX2. The muse behind the design of the XIII was the Black Panther and the XIV paid homage to the Ferrari 550 M. The AIR JORDAN XX3 simply embodies the belief held by Michael Jordan and Tinker Hatfield, Vice President, Innovation Design & Special Projects, that the AIR JORDAN XX3 must be the best ever. To accomplish this, new technological advances were built into the shoe to create the first Nike Considered, high-performance basketball shoe in NIKE, Inc. history in a beautiful handcrafted silhouette the world has ever seen.
In the spirit of sustainability, the AIR JORDAN XX3 is the first basketball shoe for Nike to embrace the Nike Considered design ethos, where details in the development and design of the shoe seek to reduce waste and allow for the use of environmentally preferred materials wherever possible—all without compromising athletic performance. The Nike Considered design ethos is one of several company-wide corporate responsibility targets that NIKE, Inc. has implemented to sustain long-term growth and innovation.
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AIR JORDAN XX3 Unique Design Features:
An exclusive limited release of the AIR JORDAN XX3 will launch on Friday, January 25, 2008 with a suggested retail price of $230. An All-Star release will launch on Saturday, February 16, 2008 with a suggested retail price of $185. The nationwide launch will be released on Saturday, February 23, 2008 with a suggested retail price of $185. Retailer information can be found at www.Jumpman23.com.
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