The PUMA Lydia Bag by Heatherette

The PUMA Lydia Bag by Heatherette

PUMA has teamed up with model and young fashion icon Lydia Hearst to create this limited edition The PUMA Lydia Bag, only 100 bags will be made with most bags given to personal friends of Hearst. The bag was co-designed with Heatherette‘s Richie Rich and Traver Rains, which is a custom version of the PUMA’s French 77 Racket Bag. This bag was first seen at Heatherette’s Over The Rainbow fashion show on Tuesday. Available in three colors: Delicate, Night and Wild…which one do you like? I luv the gold and pink one, I would rock it with a heartbeat!! I’ve been told its so hot that it was actually stolen at the afterparty, don’t I wish I stole it haha j/k.

Not a friend of Hearst, then get prepared to visit The PUMA Black Stores in NYC and Tokyo in May to snatch yourself one. Can’t wait that long? Hearst will also auction the PUMA Lydia Bag by Heatherette at the Designers for Darfur Charity on February 9th. There’s no set price on these yet, but expect it to be $500+! More pics after the jump…

The PUMA Lydia Bag by Heatherette

The PUMA Lydia Bag by Heatherette

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  1. OMG THIS IS THE MOMENT I HAVE WAITED FOR ALL MY LIFE! WHEN MY FAV SPORT TENNIS MY FAV SNEAKER MAKER PUMA AND MY FAVORITE LINE OUT RIGHT NOW HAVE DONE A COLLABO! THE PINK ONE IS DA BOMB DIGGITY! DAMN IT I THINK I NEED TO GO TAKE A COLD SHOWER!

  2. god these bags r SICK!!….i think heatherette is great too. I met them at a meeting and they are so focused and driven…and CRAZY too!! lolz mos def these bags r too expensive for me tho ugh!

  3. Ugh. Did anyone say hypebeast heaven LOL! haha.

  4. WHERE CAN I GET IT !!!

  5. where can you buy the bag? please tell me … aaaarrgg i wnt it …

  6. The bag is limited to the puma black store and they are $700 and lydia also handpicked a select few who would get them.

  7. this bag is hot

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