H&M Organic Cotton Collection

Wednesday, January 31, 2007 by Wendy Lam


WANT!!!

H&M is introducing a new Spring collection called Organic Cotton that features organically grown cotton and will be available in selected H&M stores starting March 2007. This is a great concept since a lot of people are into “organic” this and that, I would assume these pieces that are made out of organically grown cotton will be very soft and comfortable, very basic stuff for everday wear.

For women you will be seeing a lot of A-line dresses, tunics, blouses, fine jersey tops and leggings. And for the more active, there are sweatshirt couture pieces and your basic bras and hot pants. The colors are very “organic”, neo trendy and vegetal-dye-inspired, like potato, aubergine, lime, dusty rose and grey melange. The collection will be available in womens, mamas and teens.

There are a few pieces I see in the collection that I really want, peep the collection after the jump…


WANT!!!


WANT!!!


May be…


May be…

This spring collection from H&M introduces a desirable fashion range for women, teens, children and babies. The clothing line, featuring organically grown cotton, will be available in selected stores in all H&M markets from March 2007.

“These clothes are great pieces of the moment. They combine a conscious choice of materials with the latest design, allowing you to look just as good on the outside as you feel on the inside,” says H&M’s head of design Margareta van den Bosch.

Women
For women (size 34-44) it’s all about clean-cut romanticism with wide A-line dresses, tunics, blouses and fine jersey tops teamed with leggings. In addition, there are sweatshirt couture pieces, a bra and hot pants. At H&M Mama (size
S-XL) there are similar tunics and leggings, as well as an ingenious nursing top. Colours are neo trendy and vegetal-dye-inspired, like potato, aubergine, lime, dusty rose and grey melange.

Teens
At H&M &denim the organic cotton range is built on jeans, T-shirts and sweatshirts. Jeans are narrow or wide, long or short. For girls (size
32-42)
there are front print T-shirts and tank tops, wide T-shirt dresses and tunics, and a sweatshirt dress and jacket. Tops for boys (size S-XL) include front print T-shirts, tank tops and sweatshirt styles.

Children and babies
For girls (size 86-116) there are sweet romantic dresses and separates matching the ladies’ range. For babies (size 62-86) there is a selection of front printed T-shirts and leggings, while for newborns (size 44-62) white is in evidence in bodysuits and separates with pretty prints and patchwork.

Price examples:
Tunic dress € 34,90
Blouse € 39,90
Maternity top € 14,90
Sweatshirt € 29,90
Jeans € 49,90
Print T-shirt € 14,90
Sweatshirt dress € 24,90
Dress (children) € 9,90
Body (newborn) € 7,90

All garments in the collection carry a special hang tag, so customers can easily find them.

Photography: H&M

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Categories: h&m

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